Foam of Desire
Grounded in a critique of the desires and emptiness that define modern consumerism, this piece uses garment design to interrogate the alienation festering within material wealth. It reimagines seventeenth century aristocratic attire, shaping a moldable fabric into a voluptuous silhouette that mimics a body devoured by desires. A palette of turquoise blue, clashing with sweet pink and sickly yellowish green, creates a superficially alluring yet deeply disquieting effect. This tension invites viewers to contemplate the nature of desires.
Foam of Desire Clothing Design by Kaiqi Zhang has been identified as an outstanding example of communication design by the A' Design Award. Foam of Desire Clothing Design earned the Bronze A' Design Award in Costume and Heritage Wear Design in 2026. The A' Costume and Heritage Wear Design Award is a highly prestigious, international, juried design prize which honors excellent design of theatrical costumes, fantasy wear, cosplay gowns, historical clothing, kimonos, saris, dashikis, lederhosen, kilts, hanboks and more.
